Over the summer, I was looking for some new ways to get rid of my clothes I no longer wear, and I stumbled across Poshmark.
I didn’t really give it much attention or thought at that time – in fact, I didn’t post my first item until the beginning of October because I honestly thought I wouldn’t have a chance of selling on Poshmark without getting thousands of followers first.
Boy was I wrong.
Selling on Poshmark is actually a lot easier than people think. The biggest issue I see is approach in the listings themselves. You can share your items all you want but if they aren’t getting in front of the RIGHT audience, then they probably won’t sell.
By using the tips below, I was able to become a top 10% seller on the app within just over three weeks of making my first listing.
So how do you make sure your item crosses the eyes of your target buyers? Let’s take a look.
Use SEO in Your Listing Titles and Descriptions
I’ve seen a high percentage of Poshmark users post listings that say “cute top” or “red shirt” in the title. Although this may be true, is this really effective?
The answer is no.
There could be tens of millions of search results in Google for “cute top” which means that no one is going to find your listing amongst all of those.
Instead, you need to get specific.
This is where SEO (search engine optimization) comes in. Your goal here is to tell the search engines what your listing is about so that it can display it to the proper audience.
When selling on Poshmark, one of the best ways to do that is to research the name of your item. For example, lululemon names each one of their items. So instead of saying “active tank top”, you may find that it’s called the “flow Y tank top”.
From there, you always want to add the brand to the title, and maybe even the size, color, or condition (by using abbreviations). So let’s say I have that lululemon bra mentioned above and I’m ready to list. Here’s what I would use as my Poshmark listing title:
Red lululemon Flow Y Tank Top – Size 6 (NWT)
It’s much more specific than “active tank top” and if someone is searching for a lululemon Flow Y tank top, then odds are that your listing is going to show up in the Google Images results in a much higher place so that more people can find it (and hopefully buy it).
If you’re wondering what NWT is, it’s one way to abbreviate the condition of your item. Here are a few you should know:
- NWT – New With Tags
- EUC – Excellent Used Condition
- NWOT – New Without Tags
Now that we have your title taken care of, let’s talk about how making a detailed description can help when selling on Poshmark.
Although Poshmark gives you a decent amount of space to type, you are still limited in the amount of characters you can write.
My own rule is to restate what I wrote in my title first. So, with my example above, I would write:
Red lululemon Flow Y Tank Top – Size 6 (NWT)
From there, I start to explain any details I know about the item. Measurements are really important to a lot of buyers, so go ahead and have those on-hand in your description to avoid all the back-and-forth in the comments.
Second, list out the materials of your item if you know them. Again, some buyers are very particular about the type of fabric they buy, so be honest and explain in full what all of the materials are.
Finally, and most importantly, make sure to mention any damage that the item might have. You need to look over your item VERY closely to make sure that you didn’t miss a small hole or stain. If for some reason the buyer finds it and you didn’t list it, they can open a claim with Poshmark and then there goes your money!
If your item doesn’t have any damage, you can type something like “no stains, holes, or other damage” just so that the buyer knows you’ve checked.
Here’s an example of one of my listings that sold within 5 minutes:
And here’s another for a Coach bag I was selling on Poshmark that had some damage:
No matter what you’re selling, you should ALWAYS be honest in your listings and give your potential customers all the information they would need to make the best purchase decision possible.
Be Reasonable – Selling on Poshmark Doesn’t Warrant Retail Pricing
Look, I know you may have spent $100 on something and you don’t want to get anything less than $80 for it, but that’s just not how resell works.
In reality, you should look to sell your NWT items for 40-50% off retail and your other items at least 60% off retail.
Keep in mind that when selling on Poshmark, the buyer pays for shipping and the company also takes 20% of your sales. I know it seems steep, but you do have access to over a million users on their app and their platform ranks well with Google, so you’re bound to reach your target audience if you follow the SEO guidelines above.
Show ALL Aspects of the Item (Including Damage)
Poshmark only allows you to upload four photos with each listing, so I recommend downloading a collage app and combining some of your photos with that so the buyer can get more views of the item.
This is especially important if your item has damage – you’ll want to document all of it! Again, this is for your own protection so that the buyer can’t go back to Poshmark and say that you didn’t provide evidence of the damage.
This will also prevent a lot of comments from people asking you to describe the damage and give a location of where it’s at. A simple photo can take care of all of that for you!
Edit Your Photos – But Don’t Make Them Look Fake
When you start selling on Poshmark, you’ll notice that they provide you the option of using filters on your cover photo when you upload it.
Don’t use this feature!
Because you want people to see what the item is really like. Filters can be misleading and could ultimately prevent you from getting a sale.
Instead, I recommend using an app like Snapseed that allows you to adjust the brightness of your photo without making the product look different than it should.
I personally like using the brush tool and then choosing exposure to make the background of the photo bright, but then I leave the item as-is. When I list it, the item almost pops because the background isn’t dull and dark.
Give a shot and see how much of a difference it makes.
Treat It Like a Social Platform
Sharing is a very common practice when selling on Poshmark, so you’ll want to dedicate at least some time each day to sharing other people’s listings and following them.
Most of the time, other members will return the favor and share your listings as well! This is another great way to get the word out about your item because you never know who could be browsing through the app for something to buy.
Finally, Keep People Updated and Thank Them
When you have finally made a sale, make sure you thank the buyer and let them know that you will ship their item ASAP. Ideally, you want to ship the item in less than two days. You can print your label and everything from the comfort of your own home, so all you need is some free shipping boxes from the United States Postal Service and you’re set!
Quick note – make sure you ask for priority mail boxes ONLY when selling on Poshmark. If you use flat rate or any other type, you’ll probably have to pay for additional shipping, and you don’t want that.
When you package your item, try using some tissue paper to keep it safe and adding a quick thank you note. It takes two minutes but could make all the difference in getting a return customer.
I always like to let my buyers know when I ship an item as well. You don’t need to give them a play-by-play of where their item is during the shipping process, but it’s always nice for them to know that you did drop it off so they can know about when to expect it. Besides, it’s just good customer service as well!
So there you have it! If you start selling on Poshmark with these tips, I’d love to hear your results!