As the world experiences even more globalization because of outsourcing, social media, and transnational corporations being in control of all major operations, more and more people become a part of the equation. The creation of an interactive foreign language blog is one of those essential aspects that should not be ignored by those developers and travel bloggers who want to reach the world with their ideas and services. If you have never considered translating your blog before, there is no need to fear as there are helpful tools that will make things easier!
5 Tools to Create Interactive Foreign Language Blog Content
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WPML WordPress Multilingual Plugin.
Since the majority of blogs and websites today are using WordPress engines, using WPML is one of those tools that should be considered for multilingual and translation purposes. First of all, you should read translation services USA reviews to determine what kind of assistance you may need and assign linguistic experts within the WPML plugin or let them use it to localize your blog. Look for human translation assistance and avoid automatic translation unless you want to turn your blog into manuals that are often encountered for Chinese products that are approached without any human input.
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Screaming Frog SEO Spider.
A multilingual blog that uses an external website crawler is always more successful because such resources implement forced URL crawling. It helps to analyze critical elements and audit all the technical aspects that may come up. If you are running tools like WPML and deal with more than one language, focus on things like making your content canonical. It will help you avoid various penalties as there will be no duplicate content. Another important trick is to avoid over-translation because some things should not be translated per se. You can approach TheWordPoint service to address deep blog translation specifics and gain excellent human proofreading. Using external web crawlers in addition to the usual Google Analytics tools, direct people to the right pages as you work with your blog.
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Google Trends.
It is a great analytical tool that every multilingual blogger must use these days. In simple terms, it lets you pick several topics for your original content with the purpose of learning what people are searching for in specific countries. It will bring all the trends and will show how certain search requests have either decreased or increased as time passed by. You just have to enter some keywords and then choose your target country. It is a great way to check your existing keywords and bring in changes where and if necessary. You can also compare several languages if you possess related skills or ask professional linguists to help you understand what changes must be made.
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Trello.
This free tool is one of the best for collaboration purposes and keeping things together. If you belong to a company that works with specialists from all over the world, meeting and discussing things in Trello is one of the safest solutions. It will send alerts and store information for every country or international branch in question. Using Trello, you will become more productive and will never mix things up between content meant for your German blog pages for Germany and Austria as an example.
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Answer The Public.
This tool works based on a search cloud content that shows various suggested inquiries on Google and Bing. What makes it unique is that it brings up keywords that are most widely used in different countries. Focus on your target audience and research keywords in minutes by setting them up for your WordPress or any other source. It also supports social media platforms like YouTube and Facebook among others, which is a great way to edit your descriptions or landing pages based on the live feed.
Addressing Various SEO Aspects
As you compose your blog content in more than one language, it is essential to focus on the promotion of your writing with the correct keywords and expressions that will fit well for your target audience. If you want more people to reach your blog, take your time to study similar offerings and talk to native speakers to discuss readability issues. At the same time, your content should not be a collection of keywords that sound out of place because it will only ruin your Google’s ranking. The purpose is to find the balance between what’s currently trending and offering unique content.