9 Ways To Transform Customers Into Huge Fans

If you’re trying to grow a successful business, you’ll struggle if all you focus on is having customers. Of course you need customers, don’t take this the wrong way. However, your customers should be so much more than that. Each customer should become a huge fan of your business. This means they will always come back to your business, and recommend your business to the people they know. In effect, they become brand ambassadors.


LoopIf you want to know how to transform your customers into huge fans, then read on:

1. Show Off Reviews

Show off reviews from happy customers on your website. These reviews are basically social proof for people who haven’t worked with you yet, and could go a long way to helping somebody make the decision to work with you.

Your reviews should all be genuine – show them off on your social pages too. Do not, under any circumstances, buy fake reviews and followers.

2. Feature Happy Customers On Your Site/Social Pages

How about featuring happy customers on your website/social pages? Show them loving your product/service. You could even do a quick interview and post a video! Doing this provides more social proof to those who haven’t worked with you yet, and is a great way to show your customers that you’re proud of them and value them.

3. Aim To Provide Value At All Times

Helping your audience selflessly will go a long way to transforming them into fans. Selflessly take the time to help people – not even just your customers, but people you spot on social media that might benefit from some advice from you. There are always going to be people asking questions regarding your industry, so don’t hesitate to get involved and show them you know what you’re talking about. You never know who you might be turning into a loyal fan and customer this way.

4. Include Surprising Extras

When somebody orders from you, include surprising extras in their package to make them smile. You could add a bar of chocolate, and even gifts for loyal customers. If somebody wrote a dazzling review for your company and regularly gets involved, listen to them to get a good idea of what you could gift them. This is so much more personal and will transform them into a loyal fan for life.

5. Give Your Customers The Benefit Of The Doubt

Not everybody is trying to pull the wool over your eyes, so you need to learn to give your customers the benefit of the doubt. For example, if your customer needs an extra week on their bill and they have contacted you to tell you, do all you can to help them. After all, we’ve all been short on cash at one time or another. It’s much easier and cheaper to retain customers than acquire new ones, so don’t let things like this alienate them from you. Understand that your customer is human – this will go a long way to getting you even more word of mouth referrals.

All of that being said, you can use something like Jumio’s identity verification services when working with somebody for the first time. Once you’ve done that, you can have peace of mind!

6. Send A Handwritten Thank You Note

A handwritten thank you note is always a lovely touch and will make the customer smile!

7. Establish A Worthwhile Loyalty Program

A worthwhile loyalty program is a great incentive for your customer to come back time and time again. Make sure you always work on improving it.

8. Make Sure Your Customer Service Can’t Be Beaten

Your customer service is one thing that will get you even more referrals and word of mouth. How you handle enquiries and complaints will be key to your brand image and growth. Make sure your team of customer service reps are all on the same page and know how to keep a customer.

9. Stand by Your Happiness Guarantee

Your customers want to be happy with every purchase or interaction. Make sure you have a happiness guarantee, and then stand behind it. In the short term it may mean losing a little money, but in the long term, you’re likely to cultivate loyal fans who will come back to purchase from your company again and again.

The above 9 tips are a must for any business of any size. You can use them to quickly turn your customers into loyal fans – get started now and you won’t believe how much more successful you become!

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