If you want to get anywhere with your eCommerce store, you need to have a great website. This is just like any other kind of store – if it’s cluttered, unpleasant, and hard to find, no one is going to go in. Think of your website as a physical store, and this should help you determine whether it’s in a good enough condition to attract customers or not.
As well as this, there are some specific elements you’ll need to consider if you want to ensure your eCommerce store is one people want to spend money in. With that in mind, read on for some useful tips about how to how about making your eCommerce website perfect.
Easy To Navigate
One of the best things you can do when you have a website it to make it as easy to navigate as possible. Menus that are hard to understand or all over the place, links that go nowhere or to the wrong places, or pages that disappear depending on where you are on the website are extremely off-putting and need to be fixed or removed entirely. You want people to seamlessly go from whatever page they entered to wherever they choose to visit next without any hassle or anything that might make them decide to look at someone else’s website instead.
It’s also crucial to optimise your eCommerce website for different types of devices and screen sizes. A responsive design means that your website looks and works flawlessly on desktops, laptops, tablets, and smartphones, giving the user a consistently good experience no matter what they are using to browse your site.
High-Quality Product Images And Descriptions
Your website needs to look great if you’re going to make people want to spend time there (or even visit in the first place), and high-resolution product images are the ideal way to do this – not only will your site look good, but you’ll be helping customers decide on what product to buy, and upping your chances of making a sale. You should have multiple photos of each product from various angles, giving as much detail as possible.
To complement this, you should have a good product description as well. This needs to be highly accurate and highlight all the key features, specifications, and benefits to help customers make informed choices.
Streamlined Checkout Process
You don’t want people deciding to buy from you and then abandoning their cart before they finish the purchase. This does happen a lot, though, often because the checkout process is long-winded. One way to streamline this process is to install plugins so you can process WooCommerce payments without customers having to leave the site, for example. You can also add a guest checkout option so people don’t have to make an account if they’re in a rush or simply don’t want to have their details stored.
Plus, the payment options you choose have to be secure ones. Adding a secure payment gateway means people will have more trust in your website and know their details and money are safe.
