Blogging is a fantastic digital career to be in. It is one that has seen many people go from having a hobby to earning six figures from blogs about all sorts of subjects. A fashion led design looking blog right through to the mother who captures her everyday life, blogging really can be the business that enables you to become your own boss and work from home. Of course, it all starts with that simple lightbulb moment of starting a blog. You may research and look into it, and figure it could be a great hobby. But then you advance, and your blog grows, and then in the next moment, you are making a blog your business. It can definitely be an exciting rollercoaster of emotions, but on the flip side, there is much to think about. After all, you are not the only one who is able to earn a living through blogging. So how do you differentiate yourself from the crowd?
Blogging has fast become a saturated market, there is no denying that. But there is still a big possibility to earn money, to make a blog a business and to stand out from the crowd. However, there are things you need to help you make that happen. It won’t fall at your feet. The common misconception is that having a blog is easy, but there is a lot of work that goes into it. With that in mind, here are some of the ways you could make you blog a business that will enable you to stand out from the crowd.
Be active and consistent on social media when promoting your blog
While social media may not be the sole purpose for your blog, it is an excellent way of promoting your content. However, the problem some bloggers have is that is all they tend to do on social media, which means that followers can get a little bored or deflated with the constant blog promotion. A great way to boost traffic, surprisingly, is to not only promote blog posts but to be active on social media platforms. Share your thoughts, share content other than your own that might be of interest. Give your blog the voice, and you will find that your readership increases. Take the time to do this, many bloggers dismiss it or schedule every post, but sometimes it’s good to be present with your audience. Enabling them to see the face behind the blog and to relate to you on a different level. Using different tools on social media can help you with this as well, such as Instagram stories or Facebook lives.
Pinterest can be one of the best ways to drive traffic to your blog
Pinterest is one platform that isn’t utilized as much as it should be by bloggers when it comes to social media options. In fact, many bloggers have reported a huge boost in traffic to their site just because they made images “Pinnable” and they were active there by using boards for their posts as well as saving content and images of interest. Why not look into pinterest and see if your blog could benefit from the extra traffic. The more readers you have, the more opportunity there is to earn money.
Content is king, but a schedule can be the crown jewels
Quality content will always be your saving grace with your blog, but let’s not forget that power of a schedule. Being consistent with your blog posts enables a reader to know when to expect new content. It allows you to remain consistent as well and helps you to plan your workload more effectively. If you want to make a schedule make sure that it is realistic. There is no point telling people there will be a new blog everyday when you can’t commit to it. The same can be said for promising specific days. Ensure that you can deliver and then stick with it. The more content that goes onto your blog, the more power it has in increasing the domain authority. Which can go a long way to helping you in terms of using your blog as a business tool.
Treat your blog like a business
While you may have big aspirations of making your blog a business you also need to take the right steps behind the scenes. This means being good with record keeping such as invoices, perhaps even open a business bank account so that you can keep money earned through the blog separate. This can help when it comes to accounts. Your blog won’t solely last as a business just by making content. Of course, it will make money, but if you want to really enhance the potential then looking at other avenues you can utilize your blog will help. Selling predicts like digital courses or planners. Looking to create a product physically or even writing a book. These are all things that can become part of the business plan and help your blog to stand out from the crowd.
Stay true to you, there is only one of you
Finally, the most honest and best tip for differentiating yourself from the crowd of bloggers out there is to stay true to yourself. There is no one quite like you, no one who would write the same thought in the exact same way, so be proud of yourself and make sure that your personality shines through. The more you stay true to yourself, the more readers that will come and the easier it will be for you to expand your business and to stick with it. Faking it will only work for a certain amount of time before you lose interest and so do your readers. The more you do this, the better things will be. A blog can be a great way to work for yourself and to give you the lifestyle that you want, so go for it with your whole heart and soul.
Let’s hope these tips help you with your blog.