The success and relevance of a business are mostly driven by its customers. The more people buy into your product or service, the higher your chances of staying profitable. It is a simple marketing principle every entrepreneur learns early. This makes it necessary to ensure that your customers are satisfied enough to return to you and recommend your business to others. According to statistics, 68% of customers leave a business because of unresponsiveness. You can move from having local customers to an international audience when you do things right. Here are some things customers want from businesses.
Efficiency that cuts across all customer dealings with the business
Meeting consumer demands requires some efficiency that offers convenience and prevents wastage of time, effort and other resources. As an entrepreneur, this means optimizing all your business operations. For example, to avoid the inconvenience of waiting for change, most customers may prefer to pay for a product or service via an electronic platform. Therefore, it may be a disadvantage if your business does not accept credit cards. Moreover, with the country encouraging a cashless society, it will be in your business’s interest to make these systems available. If you fail to do this, you risk losing customers to a competitor. Remember that your business is one of many looking to attract and retain customers.
Unique or personalized experiences
This is another area of customer service that entrepreneurs must pay attention to. Every customer appreciates personalized services that make them feel special or unique. Therefore, treating customer service with a cookie-cutter approach or mentality would likely be a disadvantage. Remember that your marketing strategy may have highlighted unique experience as a key selling point. Therefore, when a customer comes to your business and does not get that treatment, they will likely exit and never look back. Using the personalization approach involves a tailor-made strategy to interact with every customer as an individual. You can start by appreciating their feedback and showing appreciation with special discounts and loyalty rewards. You can also practice social listening which involves tracking conversations on social media platforms and becoming well-informed about what people are saying about not just your product but other similar ones.
According to a survey, 50% of global customers and consumers are willing to pay more for a product simply by knowing about the company’s social responsibility activities. People like to feel connected to social causes because of their impressive impact on society. Being a socially responsible brand with products designed to solve some of society’s most common problems are good causes to take up. Reports also indicate that more customers are turning to businesses with social responsibility causes that includes sustainability. This is because more people are becoming aware of how their activities affect the earth and are willing to join in the fight to save their homes. And one area they make change is the brands they associate themselves with. There are many ways to align yourself with the values your customers uphold, and it starts with doing your research.