When shopping for jewelry online, caution needs to be taken. As a customer, you’re not seeing the product in the flesh. This can be dangerous because who knows what you could end up buying as a result. It might end up being something completely different that arrives in the mail, in comparison to what was ordered.
Jewelry is one of those purchases that need to be done carefully online. Otherwise, it can end up with the shopper being highly disappointed with their orders and out of pocket too! Here are five tips for shopping online for jewelry.
Do the research
First and foremost, do the research. There are going to be plenty of legitimate jewelers out there and stockists of jewelry that can be trusted. However, it’s very easy to spot the ones that might not necessarily be the best options to spend money on.
Take a look at what’s popular online and for the right reasons. Do research on the company and understand where they source their products and what materials they use in their products. It’s all going to help towards buying the very best jewelry for the money that is budgeted to spend.
Take a look at customer reviews
Customer reviews are very telling on whether or not a jeweler is a good idea to spend your money on. Is Kay Jewelers good? Why not check out the reviews online made by previous customers?
These customers are going to really help any new shopper to make a decision on whether they too, should shop with the brand in question. Chances are if they have glistening reviews, they’re worthwhile. If it’s the opposite, it’s the red flag needed to walk away and shop elsewhere.
Consider the reputation of jewelers
Reputation is an important one and just like the reviews, the rep of the company can be telling on whether they’re trustable or not.
Always take a look at how they’re doing in the industry and how they compare to the performance of other jewelers. Check where they’ve been mentioned online and where they may have been slated online too!
Look for appraisals and certificates of authenticity
Appraisals and certificates of authenticity are two processes that any jeweler should be able to offer its customers. It’s to show the legitimacy of the pieces that they’re trying to sell.
As a customer, you’re well within your right to request these certificates if they’ve not been given once purchased. Appraisals are useful to make sure a customer isn’t paying too much for the piece itself.
Know the returns and shipping process
It’s important to know the returns and shipping process for the business so that as a customer, you’re getting the best customer experience possible. There’s nothing worse than ordering a piece of jewelry online and realizing their shipping process takes weeks to arrive. The same goes for the returns – make sure it’s easy to process a return!
Shopping online for jewelry can be a minefield but it can also be an opportunity to find some stunning pieces to add to your collection.
