Contractors, tradesmen and women, and serviced professionals are all essential to the worth and wellbeing of residential and commercial properties alike. No matter if you’re a gas fitter, an electrician, a builder, a plumber, a pest control agent or whatever small business you run, it’s important to keep your clients ticking over and to find work where you can get it.
Of course, it’s true that competition is rife, and in 2022 having a social media presence or a website is no longer as impressive as it once was. For this reason, learning to stand above other contractors in your area through various marketing means or preparations can make a tremendous difference.
But of course, it’s not just your marketing that counts but also how you make clients feel, and the service you provide to them. It’s also in how you mediate difficulties, such as properly communicating with a client who hasn’t paid on time. In this post, we’ll give you some tips to help your business stand above its competition, and hopefully thrive in a tough market.
Online Testimonials
Online reviews are important of course, and you can welcome those through social media sites like Facebook, or business listing pages like Google Business. That said, sometimes it’s good to get a real understanding of the clients you’ve worked for and their appreciation for the work you’ve done for them, so offering them a discount to write an honest testimonial for your website can be a good idea.
Make sure you don’t edit it except for clarity. When you do that, customers see the refreshing honesty and transparency you bring, and are more inclined to use your services.
SEO & Home Marketing
You’d be amazed at how effective a home service marketing company can be for understanding your particular niche and elevating your standing online. Through measures designed to increase your search engine and social media search rankings, you can more easily get ahead when someone Google’s your service and the location you serve. This means that in the long run, you’re more likely to keep a steady supply of clients, or at least become the first port of call for clients who may not have noticed your business at all. Marketing of this nature, especially when you’re so busy that engaging in it yourself is difficult, can be worth its weight in gold.
Word Of Mouth Incentives
Word of mouth will always reign supreme. You can tell someone that your business is worth using until you’re blue in the face, but if their friend tells them the same with sincerity? Well, they may just opt for you over many other services. This is why many firms will offer a slight discount after renovating a driveway or rooftop, for instance, if the homeowner places a sign outside of their property for a month afterwards. Here you have your contact number shown to every local household, as well as your work proudly displayed in front of budding clients.
In the long run, efforts like this will make all the difference, and help you compete more than ever.