I now have an entire ebook that will show you exactly how to get more money with AdSense. Get your copy of Dominate AdSense in 30 Days or Less today!
It wasn’t long ago when I was ready to throw in the towel with Google AdSense.
It seemed like no matter what I was doing, no progress was being made. I was literally on the verge of taking all of my ads down, but I got an inkling that I should give it at least one more fair shot before I pulled the plug.
That’s when I really started researching what I could do differently. After following that advice (as well as making some tweaks on my own), everything changed.
All of a sudden, I started to see REAL progress… and maybe Google AdSense was going to be worth it after all.
The Simple Google AdSense Tweaks I Made to See an Increase in Revenue
Honestly, there was no magic wand to wave here. I think my biggest issue was the fact that I didn’t truly do enough research in the beginning to understand how to make Google AdSense work for me.
So many people just throw up ads on their site and think that’s all they have to do.
There are legit steps that you need to make to really maximize your revenue.
Luckily, I’ve done most of the research for you! My goal is to keep these tips short and sweet so that you can start applying them right away.
After you’ve make these changes, let me know if you see any differences after about a week or so!
I just completed an entire ebook: Dominate AdSense in 30 Days or Less, so that you can start making more money, too! Get it at the link below!
1. Block All of the Sites on This List
I had no idea that you could actually increase your Google AdSense revenue by blocking certain sites from displaying ads on your site. I found this picture tutorial that shows you exactly where to enter this information so that these sites get blocked without messing up anything!
Since I don’t want to list out every site, go check out this list that has over 300 URLs you should block and then come right back here!
Why Do It?
Every site on these lists is known to have a low RPM. A low RPM means that clicks and any money you earn per 1,000 impressions are going to be worth mere pennies, and who wants that?!
By blocking ads from these sites, you are opening the door for higher RPM ads to step in, meaning that clicks and impressions will be worth more. Also, I’ve noticed that more relevant ads will display if you block these sites, and that’s a GREAT thing since your readers are more likely to click on ads that are similar to your post topics.
It creates a sense of continuity on your site and greatly reduces any ads that may seem ‘spammy’.
2. Get the Quick AdSense Plugin to Place Ads in Your Posts
Ok, real talk…
If you don’t have an ad placed in your posts somewhere, then odds are that you are missing out on some big revenue opportunities.
I failed to do this for far too long and I’m kicking myself for not changing my ad placement sooner.
In reality, I thought that it was going to be too hard for me to figure out the coding to get the ads in the middle of the posts (I operate off the Genesis Framework). Honestly, I should have just done a little research to find a plugin that allowed me to do just that. Instead, I gave up for the time being and just let my AdSense spaces sit in their original locations… and of course, nothing changed.
When I finally decided that it was time to make a change, I found the plugin that I should have used a long time ago: Quick AdSense
I quickly installed it and was impressed by how easy it was to use. You can choose how many ads to display, where you want them in the posts, and so much more. It literally transformed my AdSense approach and brought quick results.
3. Use the ‘Allow & Block Ads’ Feature Wisely
I think the initial reaction that a lot of people make is that they need to go in and block every category possible that they don’t like.
While there’s nothing wrong with taking control, the reality is that you won’t see your best Google AdSense revenue if you put your wants first.
Instead of going on a blocking rampage, take a step back and evaluate the data.
What data? It’s right in front of you… just click on the General Categories tab under the Allow & Block Ads feature. You should see two percentages next to each category:
- % Ad Impressions
- % Earnings
Both of these percentages reflect the past 30 days of activity and are a gold mine when it comes to figuring out which ads are bringing in the money and which ones aren’t.
The % Ad Impressions column shows you the percentage of ads that came from each category. So, if you see 10% next to apparel, then 10% of ads on your site were from that category.
In the % Earnings column, you’ll see what percentage of your Google AdSense revenue came from each category.
You’ll also notice that there are subcategories (denoted by the number in parentheses next to the category name). It’s good to pay attention to these as well because some might actually be performing well, even if the general category isn’t doing so hot.
How Do I Tell Which AdSense Categories to Keep and Which to Block?
Remember when I told you that these numbers were a gold mine? Well, this is why…
Take a look at both of your columns and see if there is a large discrepancy. If the earning percentage is almost equal or higher than the ad impression percentage, then you definitely want to keep that category because it’s performing well on your site.
If you notice that the earnings column is much less than the ad impressions column, then it’s time to consider blocking.
This doesn’t mean that you should block every category that has this problem, especially if the category relates to the topics you write about on your site. Besides, you only get 50 categories to block, and that includes subcategories. So if I’m looking at my stats and see that Health general category is performing badly, blocking this entire category would take up 22 of my 50 available block slots.
That’s a lot when you consider how many other categories there are that are affecting your AdSense revenue.
Instead of blocking the whole thing, I recommend clicking on the category so that you can see the subcategories. You should see more columns with stats (which often don’t match the percentages on the first page, but at least you get a little more info. If you notice that a subcategory is performing well in earnings, then keep that one and block some of the others.
Tip: If you see that a category has a very low number in the % Ad Impression column, I would advise you to not worry about blocking it since it has such a low impression rate anyway.
Why This Works
By blocking the less effective categories, you’re opening up the door for more ads to be displayed from categories that are actually earning money.
You may find that you need to tweak which categories you block over time, and that’s totally ok. I look at my stats all the time, but I usually wait about 30 days before I decide to make any changes. This gives me time to get a good view of which categories are performing well and which ones aren’t.
4. Work on Your Keywords
I’m sure you hear all the time about how important keywords are. Well, I hate to sound like a broken record, but it really is the truth.
If you aren’t using the Google Keyword Planner, then I encourage you to start.
If your keywords aren’t showing any value, or it’s very low, then odds are that your Adsense earnings are going to suffer.
I’m not saying that you should focus on just high paying keywords because that can really limit you and drain your inspiration. Instead, try to incorporate them hear and there and try to keep your topics relevant to these keywords so that you can get some higher paying ads to show up on your site.
There are plenty of great resources out there to help you refine this craft and become a successful keyword writer, so I’ll spare the space and let you go check those out for yourself.
5. Change the Color of Text Ads
Did you know that you can actually change the color of your text ads? You have control over border color, link color, and so much more! I made my text ads match the color of my site, but I encourage you to play around with it and see what looks best.
Your ultimate goal is to make AdSense work for you. By following these tips, I hope that you’ll notice some positive changes in your ads, including (hopefully) an increase in revenue.
I would love to hear if these tips work for you or if you have any additional tips to share! The comments section is open for feedback!